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So Just How Much Do You Know About Perfume?

We answer what you need to know about perfume so that you can make an informed decision when next you invest in your favourite fragrance.

A Guide To The Fragrance Wheel And Scent Families

We provide a little guidance and advice on making and educated choice when next you're choosing your new fragrance. Learn about the fragrance classification system which was developed by renowned fragrance expert Michael Edwards in an effort to assist retailers to suggest perfumes to consumers more efficiently.

The Fragrance Wheel Families

There are 4 Main Families in the FRAGRANCE WHEEL

Floral

Oriental

Woody

Fresh

These are further sub divided into the following groups:

  • FLORAL

    Fresh cut flowers

  • SOFT FLORAL

    Aldehydes and powdery notes

  • FLORAL ORIENTAL

    Orange blossom and sweet spices

  • SOFT ORIENTAL

    Incense and amber

  • ORIENTAL

    Oriental resins

  • WOODY ORIENTAL

    Sandalwood and patchouli

  • WOODY

    Aromatic woods and vetiver

  • MOSSY WOOD

    Oakmoss and amber

  • DRY WOOD

    Dry woods and leather

  • AROMATIC

    Lavender and aromatic herbs

  • CITRUS

    Bergamot and other citrus oils

  • WATER

    Marine and aquatic notes

  • GREEN

    Galbanum and green notes

  • FRUITY

    Berries and non-citrus fruits

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