“Our Moment” is a fragrance created by the British-Irish boy band One Direction. The fragrance was released in 2013 and is aimed at the band’s predominantly teenage female fan base. The scent is described as a fruity floral fragrance, with notes of pink grapefruit, wild berries, red currants, jasmine petals, and frangipani.

The fragrance was created in collaboration with the perfume house Firmenich and has since been followed by a range of other One Direction fragrances, including “That Moment” and “You & I.” The band has also released a number of successful albums, including “Up All Night,” “Take Me Home,” and “Midnight Memories.” One Direction has been on hiatus since 2016, with the members pursuing solo careers.