FIORI Fragrance’s motivation – Rush by Gucci
Rush by Gucci is a timeless fragrance that is as enigmatic as it is captivating. Launched in 1999, this iconic perfume continues to enchant both men and women with its unique blend of exotic and unconventional notes. The perfume is designed to embody a sense of excitement, sensuality, and spontaneous adventure, just like the feeling of an unexpected rush.
The fragrance opens with a vibrant and invigorating mix of Californian gardenia, South African freesia, and coriander seeds. The heart notes are a lush floral bouquet of Madras jasmine and Damask rose, adding depth and femininity to the scent. Finally, the base notes of vanilla, Java patchouli, and bourbon vetiver impart a seductive warmth and lingering mystique to the fragrance.
The original “Rush by Gucci” is housed in a distinctive red plastic cassette-like case, symbolizing the revolutionary spirit of the late 90s when it was launched. This fragrance is truly a daring experiment in the realm of perfumery, a synthesis of the exotic and the contemporary, meant for the bold and the confident. It’s not just a perfume, but a statement.